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Who we are

Our website address is: https://directlightingsupplies.co.uk and Direct Lighting Supplies is a trading name of Performance Lighting Ltd.

Privacy Policy for Direct Lighting Supplies:

Effective Date: 1st September 2023

At Direct Lighting Supplies, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you interact with our website and services. By using our website, you consent to the practices described in this policy.

Information We Collect

a. Personal Information: When you create an account, place an order, or contact us, we may collect personal information such as your name, email address, shipping address, and payment details. This information is necessary to process your orders and provide a seamless shopping experience.

b. Non-Personal Information: We may also collect non-personal information, such as your IP address, browser type, and browsing patterns. This data helps us improve our website’s functionality and provide a better user experience.

c. Cookies and Similar Technologies: Like many online retailers, we use cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyse website traffic. You can manage cookie preferences through your browser settings.


When visitors leave comments via our blog pages on this site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Additional Cookies Information

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded Content From Other Websites

Blog articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Use of Your Data

a. Personalisation: We use the data we collect to personalise your shopping experience, recommend products, and display relevant content.

b. Order Processing: Your personal information is essential for processing orders, providing order updates, and delivering products to your specified address.

c. Communication: We may use your contact information to communicate with you about your orders, respond to inquiries, and provide updates on our products and services. You can opt out of marketing communications at any time.

d. Third-Party Software: To offer you the best digital experience, we may use third-party software and tools. However, we do not sell, rent, or trade your personal information with any third-party companies for their marketing purposes.

Data Sharing and Disclosure

a. We do not share your personal information with third parties, except as necessary for order fulfillment and to provide you with our services.

b. If required by law, we may share your information with regulatory authorities or law enforcement agencies.

c. We may share non-personal information in an aggregated and anonymised form for marketing, research, or analytics purposes.

Data Retention

a. We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law.

b. If you wish to delete your personal information from our records, you may make a request by contacting us at [insert contact information]. However, please note that we may retain certain data for legitimate business purposes, such as record-keeping or to comply with legal obligations.

Data Security

a. We maintain rigorous security measures to protect your personal information from unauthorised access, disclosure, or alteration.

b. Our website is maintained to a high standard to ensure the security and confidentiality of your data.

Your Rights

a. You have the right to access, update, or correct your personal information. If you wish to exercise any of these rights, please contact us at [insert contact information].

b. Upon request, we can provide you with a copy of the personal information we hold about you.

Children’s Privacy

Our website is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we may have collected information from a minor, please contact us immediately.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The most current version of the Privacy Policy will be posted on our website with the effective date.

Contact Us

If you have any questions or concerns regarding this Privacy Policy or the data we hold about you, please email us at [email protected] and we’ll be happy to answer any questions you may have.

By using our website and services, you acknowledge and agree to the terms of this Privacy Policy. We are committed to protecting your privacy and providing a safe and enjoyable shopping experience at Direct Lighting Supplies.